Creating pitches and materials that get
audiences passionate about your project.
I compose the flow, content, and design of materials using the psychology of how people take in
information to engage the critical and emotional responses of potential investors and customers.
An accomplished designer’s eye
Design creates an impression of your organization and a reaction to the topic you’re presenting. Exceptional design creates a *favorable* impression and response.
A writer’s ability to create narrative from data
Using narrative structure and customer-focused perspective to provide a clarity and insight that speaks to your audience.
Aptitude in parsing complex, technical subjects
Favorite client quote: Petrina is the rare artist who has a seemingly psychic ability to understand engineers and translate what we say so it’s compelling and easily grasped by non-engineers.
Expertise employing the psychology
of how people take in information
Bringing topics alive for your audience by applying knowledge of learning styles and cognitive strategies.
Experience creating and delivering
multi-day technical courses
Turning complex concepts into meaningful material for international audiences.
Also keeping the attention of engineers who have flown in from far-flung time zones.